The pursuit of social referral vendor market dominance continues, unheeded, despite the market forces in California seemingly settling into two camps: organizations that have these systems and do not use them, or organizations that use them as a component in a multimodal set of tools. However, the fatal flaw of for-profit referral vendors remains this “one ring to rule them all approach.” Many others and I have observed over the course of several years, through Whole Person Care and now CalAIM , that no community has yet to attain a comprehensive social mesh, in some cases embittering the counties or organizations at the very mention of such a singular solution. The current environment is trending towards communities designing solutions through a host of cloud-based, low-code platforms; the siren sound of a single technology solution is beginning to wane, and the desire for systems that are interoperable and purpose-built has begun to rise. The irony of for-profit social refer...